Mataporquera factory, Cantabria.. Cementos Portland Valderrivas’ awareness campaign on the involvement of the human factor in workplace accidents The human factor is key to the prevention of occupational risks, as it is directly involved in 80% of fatal or incapacitating accidents, and exclusively in 43% of them. For this reason, the Cementos Portland Valderrivas Group has launched the Allive 80.0 awareness campaign aimed at factory employees, under the slogan “We trust in the people who save lives”. PDeepen the perception of risk, avoiding conflict with idealised self-perception. Raise awareness of the incidence of the human factor in the generation of accidents, and the importance of complying with safety rules and protocols. Raise awareness of the “8 Elements in Safety” to prevent accidents, and the reasons why they should be respected. Detect and correct unsafe actions that may occur due to ignorance, overconfidence, recklessness or negligence. Develop the chain of collective awareness, fostering the culture that we all take care of each other, and that safety is everyone’s responsibility. The campaign will be carried out in two phases, the first one between April and July and is aimed mainly at internal staff involved in manufacturing tasks, such as production, maintenance, logistics and bagging; and a second phase, between September and December, aimed at external staff. The tool for raising awareness is training, through training, informative and participative actions, which will include talks, workshops, posters and videos. The aim is to raise awareness of the importance of maintaining good behaviour in order to keep our own lives and the lives of those we work with safe. The main purpose is to eliminate unsafe behaviour that can lead to accidents. We trust the people who save lives, and we want everyone to feel part of this mission. How will we achieve the objectives? Objectives of Allive 80.0 40 W WELLNESS