What have we achieved? 10 years identifying trends 2 The first editions of Approaching the Future were born from the analysis of three strategic axes: reputation, sustainability and corporate governance, ethics and transparency. These three trends have been central and constant elements over a decade, consolidating themselves as primary intangibles and the source from which Approaching the Future draws. These three areas have evolved to present different key subtopics to consolidate nine key issues for the present and future of organisations on the business agenda. 10 YEARS OF APPROACHING THE FUTURE: A DECADE OF ANALYSIS AND EVOLUTION