#1 Corporate reputation and reputational risk: a strategic asset that creates and protects value and builds distinctive competences #2 Sustainability and ESG criteria: integration into business strategy #3 Corporate governance, ethics and transparency: towards a more integrative perspective 4# Corporate communication: a lever for connecting with stakeholders 5# The corporate brand: an integral platform for connection, relationship and generation of experiences that build inimitable differentiation #6 Corporate purpose, a strategic priority since the origins of Approaching the Future #7 Transformative and responsible leadership: the answerto an uncertain and volatile world #8 The future of work: new models burst onto the scene in the year 2020 #9 Digitalisation, cybersecurity and the emergence of Al: from enablers to strategic transformers