INTRODUCTION LETTER Approaching the Future 2025: A decade as a compass in strategic decision making for excellent reputation and intangibles management It is an honor to present the tenth edition of Approaching the Future, the annual benchmark report for understanding, anticipating and leading business transformation from the strategic and integrated management of reputation and intangibles . This 2025 edition marks a very special milestone: we’re celebrating a decade of supporting organisations and professionals in identifying the key trends shaping the present and future of business. A decade contributing to strengthening the impact of intangibles in the creation and protection of business value. Over the past ten years, Approaching the Future has established itself as an indispensable guide for successfully navigating increasingly complex environments . It has become a space for rigorous analysis and shared conversation that has been able to evolve with trends, connect diverse perspectives and offer guidance for strategic and business decision making to those who lead change. View complete letter